Friday, March 25, 2016

ECommerce Gold In The Middle East: The Story Behind Souq.com's Unlikely Success

In the early years of building Souq.com, Ronaldo Mouchawar often carried a notebook into his pitch meetings with retailers in Dubai. He hoped they would sign on to the new ecommerce platform, but the chances were always slim: The online culture in the Middle East was essentially at ground zero back in 2006.

from http://ift.tt/22zDBfQ

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