Saturday, February 6, 2016

'Year Of The Monkey' Marketing Flops: How Luxury Brands Got It Wrong

Surely a collection of primate-themed goodies- in red and gold, of course- would drive Chinese consumers wild in the run-up to the Lunar New Year, right? Maybe not. Ater a year of sluggish sales, global luxury brands set their eyes on China’s most shopping-frenzied seasonarmed with a slew of localized products. But [...]

from http://ift.tt/1STUSt4

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