This is a Man’s World. That is the opening line from the latest Visa commercial in partnership with Under Armour. Told through the narrative of FIFA World Cup champion and Olympic soccer gold medalist, Kelley O’Hara, the spot encourages viewers to “break it.” More specifically, break down barriers. Featuring legendary athletes, Billie Jean King, Althea Gibson and Babe Zaharias, the powerful imagery demonstrates how these brave women broke gender and racial stereotypes to become world-renowned athletes. Fast-forward to the present day, the advertisement highlights boxer, Heather Hardy, fitness game-changer, Natalie Uhling, and martial artist, Chloe Bruce, who inspire the next generation of athletes to never stop. In just 30 seconds, the collaboration between the multinational financial services corporation and the billion-dollar sportswear supplier produced arguably the most impactful sports money commercial of 2015.
from http://ift.tt/1QtAP3K
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